Design Leadership for Enterprise Organizations

I help enterprise organizations become simpler for customers.

For more than 15 years, I've helped organizations align strategy, teams, and decisions to create better customer experiences. Most recently, I led experience strategy for Visa's global onboarding ecosystem, bringing together executives, product teams, and designers around a single onboarding experience.

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How I Lead

I don't solve symptoms. I change the conditions that create them.

I align strategy, people and execution so organizations make better decisions and customers experience simpler journeys.

Strategy

Align

Customer insight → Executive strategy

Decisions

Influence

Design → Business decisions

Teams

Empower

Designers → Strategic leaders

Change

Transform

Disconnected products → Connected experiences

My role isn't delivering better products. It's creating the conditions for better decisions.

The work that proves it.

Preview of the product lifecycle map from the Visa onboarding case study
Case study · 01

Transforming Visa's client onboarding experience

Turned a fragmented multi product ecosystem into one connected journey, shifting the organization's ownership model along with it.

Experience strategy Cross functional alignment Journey design
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Preview of the onboarding stage gap diagram from the team operating model case study
Case study · 02

Repositioning design as an experience strategy function

Diagnosed why nobody owned the experience between products, and proposed a new operating model for how the team works. Currently in front of leadership.

Organizational design Team leadership Systems thinking
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Philosophy
Most teams are heads down in their own piece of the puzzle. My role is creating the space for everyone to move up to 50,000 feet, to see from a higher perspective where the whole customer journey, not just their part of it, comes into view.

Customer experience is the visible result of organizational alignment. I've watched brilliant teams create exceptional work that never reached customers because no one connected the pieces. Helping organizations close that gap has become the focus of my career.

Customer journey
Working With Me

What teams can expect from me.

01

Challenge assumptions.

Better questions lead to better decisions.

02

Create clarity.

People do their best work when they understand the direction.

03

Grow people.

I develop designers into confident strategic partners.

04

Build trust.

The strongest teams are built on ownership, psychological safety and shared purpose.

05

Think in systems.

Great experiences emerge when organizations stop optimizing parts and start connecting the whole.

What colleagues say

"Acts like an owner on every project, driving clarity and progress even as requirements shift. Not afraid to challenge the team to think bigger when it counts."

Design Manager · Leadership

"Wonderful to work with, an easy and fun partner. Brings cross-functional teams together and keeps everyone aligned with clear, consistent communication."

Senior Designer · Character

"Asks insightful questions, especially when engaging with stakeholders. Her ability to empathize and see problems from other people's perspectives is a genuine asset to the team."

DPM, Global Design · Design Skills

"Helped the team understand the full client journey, not just individual steps, avoiding duplication and merging steps wherever possible. The improvements were well received by regional stakeholders."

Product Manager · Strategy

"Great at seeing problems from different angles and surfacing barriers before they become blockers. Puts client experience at the center of everything, which makes our tools more impactful."

Product Manager · Customer Focus

"Consistently articulates her ideas clearly, and listens just as closely, often incorporating feedback into her work. Her collaborative approach creates a strong sense of shared purpose on the team."

Consultant · Communication
Where Design Leadership Is Headed

The next generation of design leadership isn't about better interfaces. It's about better decisions.

AI is changing how design teams work, but the bigger shift is organizational. Tomorrow's design leaders will shape how organizations align, make decisions and adapt, not just how products look. That's the future I'm building toward.

My ambition is to help organizations treat experience as a strategic capability, not a design function.

AI augmented teams Organizational design Experience strategy at scale